Is Black Friday sales really worth it? Research shows that around 41% of Black Friday Items offer no real savings for consumers, but the items that are on sale are on average 30% off. For small businesses finding ways to offer consumers savings, and payments options will be crucial to increase sales this year as every consumer is looking for ways to stretch their budgets this Holiday Season. Having a pricing strategy for Black Friday and the week leading to it can also help bring in repeat customers.
Don’t forget Cyber Monday Sale as consumers will be looking for sales on items that were not heavily discounted on Black Friday. Yes, there will be an elevated rate of returns, as many customers make impulsive purchases, but with sales projected to reach $10 Billion, you need to have your business ready to meet the demand.
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